By merging my Graphic Design expertise with UX/UI, I discovered a genuine passion for the dynamic interplay of research and creative design. Addressing a prevalent issue in the bouquet market, I identified a common disconnect – brides consistently receiving bouquets that deviated from their expectations.

Custom Blooms was conceived to eliminate this disparity. Through an interactive bouquet creator, users craft their designs, ensuring the final product precisely mirrors their vision. My process involved extensive market research, uncovering a lack of customization options on existing websites. To inform my design decisions, I conducted interviews with brides and bouquet enthusiasts, extracting valuable insights.

The evolution from initial research to a rough wireframe, refined mockup, and ultimately the polished prototype showcases my commitment to user-centric design. This project not only highlights my Graphic Design skills but also emphasizes my ability to bridge gaps in user experiences through meticulous research and thoughtful design iterations.